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MYNET OPTIC FIBER AT THE SERVICE OF BRIXIA FORUM

04/10/2024

The telecommunications company increasingly rooted in the Brescia area has responded to the search for a technical sponsor. It will provide free connectivity until 2027

MYNET’S FIBER OPTICS AT THE SERVICE OF BRIXIA FORUM

2023 is a happy year for the district that records significant growth trends: the definitive recovery from the effects of the pandemic has been confirmed

Brescia, 10 April 2024. A year ago, Pro Brixia, the special company of the Chamber of Commerce that manages the city’s exhibition center, had started the search for a technical sponsor for the Brixia Forum: Mynet, a leading telecommunications company in fiber optic connectivity and born in Mantua but now widespread throughout northern Italy, promptly responded to the appeal by committing to providing the exhibition center with free connectivity until 2027.

Since last November, in fact, the company has guaranteed ultra-fast Internet connection, with capacity up to 1Gps, to the exhibition area, ticket office, conference rooms, administrative and secretarial offices, as well as wi-fi service available to visitors and exhibitors.

The works involved the creation of a network infrastructure with a double cable for a total of 14 kilometers of optical fiber laid to serve the exhibition center. A double ring solution was chosen to ensure continuity of service in the event of a failure of one of the two cables.

And today a symbolic ribbon cutting in the presence of the Councilor for Innovation of the Municipality of Brescia Andrea Poli, the Vice President and the Director of Pro Brixia, respectively Emanuele Morandi and Maria Chieppa, the Commercial Director of Mynet Giorgio Intonti.

“I would like to express my appreciation for the birth of the partnership between Brixia Forum and Mynet - says the Councilor for Productive Activities, Tourism and Digital Transition of the Municipality of Brescia Andrea Poli - This important collaboration will certainly offer great benefits to the IT infrastructure of Brixia Forum. Being able to count on an advanced and reliable technical sponsor, the complex system of offices, ticket offices, conference rooms and exhibition spaces will be able to offer visitors and exhibitors high-level performance, guaranteeing innovative solutions, worthy of an advanced and important reality such as the Brescia Exhibition Centre”.

"In my role as vice-president of Probrixia - adds Emanuele Morandi - I express my appreciation for the support offered by Mynet. If the Brixia Forum, managed by Probrixia, has returned to being the territorial marketing tool for which it was designed, it is also thanks to Mynet.
The high-quality connectivity that we can now experience in our exhibition centre is in fact an indispensable condition for hosting events that are now increasingly ‘phigital’.”

For the Brixia Forum, 2023 was an extraordinary year that marked the definitive recovery from the repercussions of the pandemic: over 260 thousand visitors were registered (+ 60 thousand compared to 2022), more than 950 exhibitors (almost 300 more than the previous year), and from the point of view of events, the pre-covid number of 2019 was even exceeded, with over 60 events including fairs, conventions and company dinners, shows, concerts. Numbers that demonstrate a significant trend.

“Fairs are a networking tool: the collaboration with Mynet is fundamental because in addition to physical networking - fairs are moments of physical meeting between people - today we cannot do without a connectivity that allows remote meetings and connections. I like to think that the material and immaterial parts met perfectly in this precious partnership. The relaunch of this exhibition center can only happen by systematizing all the best expertise available in the area and the presence of professionals who can accompanying on this path is a conditio sine qua non for success” adds the Director of Pro Brixia Maria Chieppa.

“It is with great satisfaction that Mynet can call itself a sponsor of the Brixia Forum – is the comment of Giorgio Intonti, Commercial Director of Mynet – we have been present in the Brescia area for years with our infrastructure, providing high-quality connectivity to companies, and thus responding to the needs of the first industrial province in Europe, both in terms of added value and number of employees expressed, which exceeds important industrial districts in Germany. A territory of this level needs, indeed, has the right, to the best possible infrastructures”.

Brixia Forum is a multi-exhibition fair center equipped and strategically positioned to host all kinds of large events, both exhibitions and conferences, important sporting, musical and cultural events. The structure can be modulated and optimized starting from the customer’s needs, both with regards to the pavilion and for all the services connected to it and which are already present in the exhibition center, such as logistics and catering.
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